Timeline
6 Weeks
Research Synthesis
9 Person Team
Concept Development
3 Person Team
Sponsor
Blue Sky Experience + Oldcastle APG
"Backyard" Contractors
A BlueSky Exhibits sponsored project which explores new audience engagement methods for Oldcastle APG’s tradeshow booth. This project specifically presents an immersive experience through the integration of RFID technology in product samples.
While personal devices – like phones, tablets, and computers – offer the possibility for productivity, it also introduces potential distractions that can impede focus and productivity.
The Pomodoro Technique, a time-management method, divides studying sessions into cycles – typically 25 minutes – separated by short breaks, providing structured periods of productivity followed by rest, creating a system that rewards short-term achievements and maintains engagement.
This new experience elevates core branding elements into a new, premium expression. The green angular structure frames the new "Interactive Studio" experience, which utilizes RFID tags in product samples to materialize preset "landscape scenes" on the immersive LED-maxtrix displays.
Oldcastle wants to be seen as an industry leader for innovation. This interpretation can be created by implementing advanced technology in their tradeshow space.
Oldcastle also has a team of project liaisons to assist contractors in progressing projects. Including this aspect into the space, Oldcastle can achieve a preferred outlook in the eyes of contractors.
Oldcastle already possesses many services designed to assist contractors on-site and during projects. By including these services in the space, we can educate contractors on the available platforms.
By providing a supportive space for establishing and building relationships between Oldcastle employees and contractors, Oldcastle can gain more business.
Group Member's Concepts
My Concepts
Group Member's Scale Model
My 1/2" = 1' Scale Model
